Privacy Policy

Last Updated: March 27, 2026

Triune Capital Group LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at triunecapitalgroup.com (the “Site”) or engage our services.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

Personal Information You Provide Voluntarily

• Full name
• Email address
• Service interest or inquiry details (via contact form)
• Any other information you voluntarily submit through our contact form or newsletter signup

Information Collected Automatically

• IP address and general geographic location
• Browser type, version, and operating system
• Referring URLs and pages visited on the Site
• Date, time, and duration of visits
• Device identifiers and screen resolution
• Mouse movements, clicks, and scroll behavior (via Microsoft Clarity)

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. See Section 4 (Cookie Policy) for details. You can control cookies through your browser settings, though disabling certain cookies may affect Site functionality.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Send marketing communications and newsletters (only with your consent)
• Improve our website, services, and user experience
• Analyze website traffic and usage patterns
• Understand user behavior to improve Site design (Microsoft Clarity)
• Comply with legal obligations
• Protect against fraud and unauthorized activity

3. Third-Party Service Providers

We share your information with the following third-party service providers for the purposes described in this Policy. We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

• Formspree — Processes contact form submissions. Formspree Privacy Policy
• MailerLite — Manages email newsletter subscriptions and marketing communications. MailerLite Privacy Policy
• Google Analytics 4 — Collects anonymized usage data to analyze Site traffic and user behavior. Google Privacy Policy
• Microsoft Clarity — Records session replays and heatmaps to help us understand how visitors interact with the Site. Microsoft Privacy Statement
• Cal.com — Provides scheduling functionality at cal.com/triunecapital/strategy-call. Cal.com Privacy Policy
• Google Fonts — Provides web fonts. Google may collect your IP address when fonts are loaded. Google Privacy Policy

4. Cookie Policy

We use the following types of cookies on the Site:

• Essential Cookies: Necessary for the Site to function properly. These cannot be disabled.
• Analytics Cookies: Used by Google Analytics 4 and Microsoft Clarity to collect anonymized data about Site usage and visitor behavior.
• Preference Cookies: Store your choices, such as cookie consent status.

How to Opt Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can opt out of Microsoft Clarity at clarity.microsoft.com/optout. You can manage or delete cookies through your browser settings — see your browser’s help documentation for instructions.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations:

• Contact form submissions: retained for up to 24 months
• Newsletter subscriber data: retained until you unsubscribe
• Analytics data: governed by Google Analytics and Microsoft Clarity retention settings (typically 14 months for GA4)

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to or restrict certain processing activities
• Request a portable copy of your data
• Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at contact@triunecapitalgroup.com. We will respond to your request within 45 days.

7. California Residents — CCPA/CPRA

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with the following rights:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, our business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Opt Out of Sale or Sharing: We do not sell or share personal information as defined by the CCPA/CPRA. You may still submit an opt-out request at any time.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA/CPRA request, contact us at contact@triunecapitalgroup.com. We will respond within 45 days, with a possible 45-day extension where reasonably necessary.

8. Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.

10. Links to Third-Party Websites

The Site may contain links to third-party websites, including our AI SaaS products at marketing.triunecapitalgroup.com and finance.triunecapitalgroup.com (each with their own Privacy Policies), our scheduling page at cal.com/triunecapital/strategy-call, and our social media profiles. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting the revised Policy on the Site with an updated “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the revised Policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Triune Capital Group LLC
Mason Jones, Founder & CEO
Email: contact@triunecapitalgroup.com
Website: triunecapitalgroup.com